Established in 1842, Dormeuil is a renowned French family business specialising in the production of premium fabrics for tailors and major fashion houses worldwide.

Cowboys was entrusted with the global redesign of the Dormeuil brand, centred on a fresh artistic vision. This started with the creation of a comprehensive brand book, a pivotal initial step.

Following the guidelines outlined in the brand book, Cowboys directed the Fall-Winter 2023 collection photoshoot, ensuring alignment with the new artistic direction.

Finally, an engaging brand video was produced, presenting the four fundamental pillars of the Dormeuil brand while establishing its rejuvenated brand image.