Miutine, adjective
An Irreverent state of mind. The new fragrance by Miu Miu, hottest brand of the moment.
After an ultra-cinematic launch campaign by Hailey Gates featuring Emma Corrin, the Miutine story continues with different chapters, carried by a chorus of iconic voices : the Miuses. Each defines the term in her own way, offering her personal perspective on what it means to be Miutine.
MIU MIU
MIUTINE 2025
MIU MIU
MIUTINE 2025
Cowboys conceived and shot with director Lola Raban, this ambitious global advocacy campaign. Offering a worldwide media unfolding to the hero film and viralizing the Miutine word.
The story opened by Emma Corrin is thus carried forward by an exceptional cast:
Louane in France. Lena Mantler in Germany. Valentina Romani in Italy.
And then Chloë Sevigny, Coco Gauff and Paloma Elsesser in the U.S
MIU MIU
CREDITS
CREDITS
Photographer / REAL
Lola Raban
Set designer
GIOVANNA MARTIAL
DOP
ZOE QUE