Cowboys conceived and shot with director Lola Raban, this ambitious global advocacy campaign. Offering a worldwide media unfolding to the hero film and viralizing the Miutine word.

The story opened by Emma Corrin is thus carried forward by an exceptional cast:
Louane in France, Lena Mantler in Germany, Valentina Romani in Italy,

And then Chloë Sevigny, Coco Gauff and Paloma Elsesser in the U.S

We created a Miu Miu-branded library, a stage for each advocate to tell her story, to define Miutine on her own terms, in her own words.

Irreverent by nature. Miutine by definition

#Miutinebydefinition