MIU MIU

MIUTINE 2025

MIU MIU

MIUTINE 2025

Miutine, adjective
An Irreverent state of mind. The new fragrance by Miu Miu, hottest brand of the moment.

After an ultra-cinematic launch campaign by Hailey Gates featuring Emma Corrin, the Miutine story continues with different chapters, carried by a chorus of iconic voices : the Miuses. Each defines the term in her own way, offering her personal perspective on what it means to be Miutine.

MIU MIU

MIUTINE 2025

Progress

MIU MIU

MIUTINE 2025

MIU MIU

MIUTINE 2025

 Cowboys agency Paris

MIU MIU

MIUTINE 2025

MIU MIU

MIUTINE 2025

Cowboys conceived and shot with director Lola Raban, this ambitious global advocacy campaign. Offering a worldwide media unfolding to the hero film and viralizing the Miutine word.

The story opened by Emma Corrin is thus carried forward by an exceptional cast:
Louane in France. Lena Mantler in Germany. Valentina Romani in Italy.

And then Chloë Sevigny, Coco Gauff and Paloma Elsesser in the U.S

MIU MIU

MIUTINE 2025

MIU MIU

MIUTINE 2025

 Cowboys agency Paris

MIU MIU

MIUTINE 2025

MIU MIU

MIUTINE 2025

We created a Miu Miu-branded library, a stage for each advocate to tell her story, to define Miutine on her own terms, in her own words.

Irreverent by nature. Miutine by definition

#Miutinebydefinition

MIU MIU

MIUTINE 2025

MIU MIU

MIUTINE 2025

Progress

MIU MIU

MIUTINE 2025

MIU MIU

MIUTINE 2025

 Cowboys agency Paris

MIU MIU

MIUTINE 2025

MIU MIU

MIUTINE 2025

 Cowboys agency Paris

MIU MIU

MIUTINE 2025

MIU MIU

MIUTINE 2025

Progress

MIU MIU

MIUTINE 2025

MIU MIU

MIUTINE 2025

 Cowboys agency Paris

MIU MIU

MIUTINE 2025

MIU MIU

MIUTINE 2025

 Cowboys agency Paris

MIU MIU

MIUTINE 2025

MIU MIU

MIUTINE 2025

 Cowboys agency Paris

MIU MIU

MIUTINE 2025

MIU MIU

CREDITS

CREDITS

Photographer / REAL

Lola Raban

Set designer

GIOVANNA MARTIAL

DOP

ZOE QUE