DOM PERIGNON

An artistic collaboration

The Insight

Alcohol brands are exploring their cultural soft power : through artistic foundations, collaborations and special projects. Dom Pérignon nutures its artistic identity through a highly meaningful artwork by visual artist Mathias Bengtsson. Cowboys was chosen to follow and narrate visually the creative process behind the sculpture.

DOM PERIGNON

DOM PERIGNON

Cowboys Craft

It is a quite fascinating journey. Drawing inspiration from biomimetism, the artist developed digital seeds programmed to replicate the natural growth of vines which were then shaped into a sculpture. To narrate and elevate each step of the process, we added our own layer of algorithms — our AI expertise — to craft a visual language blending artistic vision, craftsmanship, and tech precision.

DOM PERIGNON

Topshot

The series of visuals was conceived like a book, with a strong editorial sensibility. This unique approach best reflects the artistic essence of the project, as the visuals themselves are works of art.

DOM PERIGNON

DOM PERIGNON

DOM PERIGNON

DOM PERIGNON

DOM PERIGNON

DOM PERIGNON

DOM PERIGNON

DOM PERIGNON

DOM PERIGNON

DOM PERIGNON

DOM PERIGNON

DOM PERIGNON

DOM PERIGNON

DOM PERIGNON

DOM PERIGNON

DOM PERIGNON

DOM PERIGNON

CREDITS

CREDITS